When we built the Pro Diagnosis + Remedy Package, we made one decision early that shapes every audit we deliver: a fixed set of twenty-eight standard checks gets run on every site, every time, in the same order.
Some clients ask why. If their site is a five-page brochure for a lawn service, do they really need the same checks as an e-commerce site? The short answer is yes, and the reason is worth explaining, because it is the difference between an audit you can trust and an audit you can’t.
Consistency is what makes findings comparable
The point of a checklist is that nothing gets skipped because it looked unimportant at a glance.
If we picked which checks to run based on how the site looked, the audit would be only as good as the auditor’s first impression. A homepage that “looks fine” might be passing twelve checks and failing sixteen. A homepage that “looks dated” might be passing twenty and failing eight. You cannot tell which is which without running the same checks against both.
A fixed standard set also means we can hand you a finding and tell you exactly what it represents. “Your site failed check 18 (GA4 / Analytics present)” is a thing you can verify, reference, and compare against next year’s audit. “We noticed your analytics seem off” is not.
The 28 cover eight categories, in this order
Every Pro Diagnosis + Remedy Package runs through:
- SEO Fundamentals (6 checks). Page title, meta description, canonical tag, robots meta tag, heading structure, inner-page canonicals.
- Social Sharing and Open Graph (3 checks). OG image, Open Graph tags, Twitter Cards.
- Performance and Page Speed (5 checks). Time to first byte, total load time, image optimization, third-party services impact, script loading.
- Schema and Structured Data (3 checks). Structured data presence, schema connectivity, rich result types available but missing.
- Analytics and Tracking Integrity (3 checks). GA4 present, duplicate pixel firing, third-party inventory.
- Security and Crawlability (4 checks). Robots.txt, HTTPS/SSL, external link noopener, llms.txt.
- Accessibility (2 checks). Image alt text, HTML lang attribute.
- Platform and AI Discoverability (2 checks). Website builder identification, AI-Powered Search readiness.
That covers the basics, the technical foundation, and the modern signals (schema, llms.txt, AI assistant readiness) that older audits ignore entirely.
Why these twenty-eight and not some other twenty-eight
We arrived at the list the same way most checklists get built: by running audits, noticing what we kept catching, noticing what we kept missing, and tightening the list until it stopped changing.
Every check on the list is on the list because it has, at some point, materially affected whether a small business website was getting found, getting trusted, or converting visitors into customers. The list is not aspirational. It is reactive. We do not include checks that look impressive but don’t move the needle.
What this means for you as the customer
When you receive a Pro Diagnosis + Remedy Package, you are getting the same baseline rigor we apply to every audit. You can compare your findings against the categories above. You can ask, on any specific check, “what did you find on my site?” and we can point to the entry.
That predictability is what makes the report worth keeping. You are not getting one person’s opinion of your website. You are getting a structured assessment that will read the same way in six months, twelve months, or three years, against the same twenty-eight items.
That is the floor. The ceiling, the additional diagnostics that get added when your site has features beyond the standard set, is covered in a separate article.
If you want to see your site run through the same twenty-eight checks, the Pro Diagnosis + Remedy Package is the deliverable that does it.