Methodology
How a professional audit works, what we check, and why we do it the way we do.
What a Professional Website Audit Actually Is
A professional audit is a person working through your live site against a structured 50-item checklist — not a robot spitting out a score.
Read more →Why Every Sequel Audit Starts with the Same 28 Checks
Consistency is what makes findings comparable and credible — and what stops auditors from skipping the boring ones because the site looked fine at first glance.
Read more →Why Some Sequel Audits Include More Than 28 Checks
Additional diagnostics are added only when your site has the feature that makes the check relevant — no padding, no inflated lists.
Read more →Why Every Sequel Audit Has a Human in the Loop
Tools surface signals. A person decides whether those signals matter for your business — and delivers the full report within 24 hours.
Read more →Diagnosis vs. Remedy: Why Most Audits Stop Halfway
Most audits end at 'here is what is wrong.' We write you the cure — step-by-step instructions for every Critical and High Value finding, copy-ready code included.
Read more →Plain English Over Jargon: How We Write Audit Findings
'LCP is 4.2s' tells a developer something. 'Your homepage takes four seconds to load on phones' tells the business owner what to do about it.
Read more →Priority-Ranked Remedies: Three Things to Do This Week, Not Forty
Every finding gets a Critical, High Value, Pass, or Nice-to-Have rating — so you know which three to fix this week and which ones can wait.
Read more →Built So You Can Implement It Yourself
Every remedy is written for a non-developer to follow in their specific CMS — step by step, with copy-ready code where the fix needs it.
Read more →Pricing & ROI
What a website audit costs, why, and how to measure the return.
The Price Gap in Website Audits, Explained
Why $0, $350, and $3,000 audits all exist, and which business each one is actually built for.
Read more →The Three-Tier Website Audit Market, Explained Honestly
$0 automated versus $350 human-reviewed versus $3,000 agency: what each tier actually delivers, and which type of business each one is built for.
Read more →The ROI Math: How One Fix Pays Back the Whole Audit
One missed conversion issue — a broken contact form on iPhone — can pay back the $350 audit cost in under a month.
Read more →Common Findings
What we consistently find on small business sites, with specifics.
The Five Issues We Find on Nearly Every Small Business Website
After running audits across multiple industries, these five categories show up on nearly every site — and at least three of them likely apply to yours.
Read more →Trust Signals Your Website Is Probably Missing
Phone number, real photos, years in business, visible reviews — small individually, decisive together. Here is the working list we check against on every audit.
Read more →The Conversion-Path Failures We Routinely Find
Forms that don't submit on mobile, CTAs below the fold, contact info three taps deep — the quiet breaks that cost real revenue every month.
Read more →Accessibility Issues That Quietly Cost You Customers
Low contrast, tiny tap targets, missing alt text — these aren't just compliance issues. They are reasons real customers couldn't use your site and never told you.
Read more →Schema: The Invisible SEO Boost Most Small Business Sites Are Missing
Schema is the structured data that decides whether ChatGPT, Google AI Overviews, and Siri will quote your business. Half of all small business sites don't have it.
Read more →Myths & Misconceptions
What automated tools and platform dashboards get wrong, and why it matters.
A 90+ Google PageSpeed Score Does Not Mean Your Website Is Good
Speed is one signal. A fast site that doesn't convert is still failing.
Read more →The False Confidence Problem with Free Website Scanners
A green score on a free scan can leave you worse off than no scan at all — because it makes you actively believe your site is fine when the real issues were never checked.
Read more →What Automated Website Audits Get Wrong
They flag what's measurable, not what matters. A 95 PageSpeed score with a broken contact form is a passing grade on the wrong test.
Read more →More Traffic Isn't the Goal of Your Website
Qualified traffic is. Fixing your site's conversion rate on existing traffic is almost always higher-leverage than buying more visitors.
Read more →Why DIY Website Builders Don't Audit Themselves Honestly
Built-in site analyzers flag what the platform can upsell you on — not what's actually broken. Independence is structural.
Read more →What You Receive
The exact format, sections, and contents of the delivered PDF.
Ready to see what's actually on your site?
The Pro Diagnosis + Remedy Package is a 50-item human-reviewed audit of your website, delivered as a single PDF within 24 hours. Every Critical and High Value finding comes with step-by-step instructions to fix it.
Order Your Diagnosis — $350