The standard structure of a website audit, in most of the marketplace, looks like this: a list of findings, each one explained briefly, ranked by severity. The end.
That is half a product. It is the diagnosis. It is not the remedy.
The Pro Diagnosis + Remedy Package is built around the conviction that an audit ending at the diagnosis is not actually useful to a small business owner. Knowing what is wrong, without knowing exactly what to do about it, is one Google search and three hours of confusion away from being abandoned. The findings sit in a PDF. The PDF sits in a folder. Nothing changes.
We named the deliverable the way we did on purpose. The diagnosis is included, in full. So is the remedy. They are not two products. They are one.
What “diagnosis” actually is
The diagnosis is the audit’s findings: every check that was run, every one that passed, every one that failed, every one categorized as Critical, High Value, Pass, or Nice-to-Have. It is a complete picture of what we found.
A diagnosis answers the question, “what is wrong with my website?”
It is necessary. It is not sufficient.
What “remedy” adds
The remedy answers the next question: “what do I do about it?”
In a Pro Diagnosis + Remedy Package, every Critical and every High Value finding gets a Remedy Package entry. The entry has three parts:
- A clear title and badge (Critical or High Value) showing which finding this is fixing.
- An “Audit Findings” block: a concrete statement of what was found on this specific site, in plain language, with the actual numbers, URLs, or page sections involved.
- A “Remedy” section: step-by-step instructions for how to fix it. Step 1, step 2, step 3. With ready-to-copy code blocks where applicable, formatted to be selectable and copyable directly out of the PDF.
The steps are written so a non-developer can either follow them in their CMS (Squarespace, WordPress, Wix, Webflow) or hand the document to someone who maintains the site and not have to translate it.
A remedy answers the question, “what do I do about it, exactly, starting now.”
Why we cap nothing
A common pattern in cheaper audits is the “top ten” cap. Top ten issues to fix. Top ten priorities. Top ten quick wins.
We used to do this. We stopped, because it created a real problem: if an audit surfaced fifteen Critical and High Value findings, capping at ten meant five real, important issues were left without remedies. The client got a finding-only list for those five, and no remedy. The diagnosis was complete; the remedy was incomplete.
Our current rule: every Critical and every High Value finding gets a remedy. Period. If the audit surfaces nine Criticals and twelve High Values, you receive twenty-one remedies (or fewer, only when two findings share literally the same fix). If it surfaces three and four, you receive seven. The number is the number.
This is what makes the deliverable a real plan instead of a sampler.
What this means for you
When you receive a Pro Diagnosis + Remedy Package, you do not have to do additional research to make use of it. You do not have to Google what the findings mean. You do not have to hire a translator. You open the PDF, read the Priority Action List, turn to the matching remedy, follow the steps, mark it done, move to the next.
That structural completeness is the difference between an audit that gets used and an audit that gets filed.
A diagnosis without a remedy is a diagnostic test result. A diagnosis with a remedy is a treatment plan. We deliver treatment plans.
If you want the next steps written down for you, not just the problems, that is what the “Remedy” part of Pro Diagnosis + Remedy Package is.